Buy safe toys

“I would hate for any other child to go through what Becca suffered because of buying dangerous toys via online marketplaces.” Becca’s mother 

When you’re shopping online, when you type in the brand name you want, you’re often presented with lots of options, including cheaper copycats that could be dangerous.

So, if you choose the cheaper toy, are you bagging a bargain? Or are you risking an injury.

Here we compare two magnetic building block toys that look almost identical, showing how reputable manufacturers invest in toy safety. Share our download to help raise awareness.

Image of safe magformers toy

Safe Magformers toy

Image of copycat Magformers Toy

Magnetic toy copy

Quality brand name Copycat toy

Available in well-known retailers as well as online


Has a UK or EU contact address


Undergoes stringent safety tests to satisfy all UK toy safety standards. This includes abuse testing, designed to mimic the way children play with toys. The toy is repeatedly pulled, twisted and dropped from a height


Member of the British Toy and Hobby Association, whose members commit to good practice in toy safety


Care sheet explaining safe use


Magnets encased in strong plastic, preventing extraction and possible swallowing


Made with cheaper plastic to save money


Plastic may weaken when exposed to sunlight


Plastic breaks under pressure, releasing dangerous magnets that children can swallow


This is just one type of toy. Other copycats can be equally dangerous but for different reasons.

Watch our videos for more examples of dangerous toys to avoid.

This BBC video demonstrates how toys from reputable manufacturers must go through a strict testing process to make sure they are safe for children to play with. Some quality brands may exceed legal minimum test ‘pass’ levels.

More information on toy safety

Watch the free recording of our webinar on Dangerous toys and how to avoid buying them.

Learn how to tell safe sellers from dodgy dealers when shopping online.

Find out more about the dangers of button batteries and super strong magnets.

Download and share our free gif and photos, plus a free poster, leaflet and social media assets from the Office for Product Safety and Standards.

Read the British Toy and Hobby Association’s ‘Still toying with children’s safety’ report and sign their petition calling on Government to take action.