Buy safe toys

“I would hate for any other child to go through what Becca suffered because of buying dangerous toys via online marketplaces.” Becca’s mother

Visual aides

Our free gif, download of safe and dangerous toys, and copyright-free photos can help you explain what dangerous toys look like and how to shop safely. Download and share to help raise awareness.

Download gif

Downloadable photos of button batteries and toys


Button battery secure image	Phone with loose button batteries

Christmas novelties and button batteries	Loose spare button batteries

Downloadable photos of magnets and toys


Copycat magnets toy broken	Real Magformers toy safe magnets

Broken copycat magnetic toy and hand	Smaller copycat and real Magformers toy

Magnetic balls and sweets	Dangerous magnetic balls

Downloadable photos of choking and strangulation hazards

Phone cord no breaker strangulation risk

Teddy with loose parts choking hazard

More information on toy safety

Watch the free recording of our webinar on Dangerous toys and how to avoid buying them.

Learn how to tell safe sellers from dodgy dealers when shopping online and why you may pay more for safe toys.

Find out more about the dangers of button batteries and super strong magnets.

Watch our videos on Facebook for the inside scoop on dangerous toys to avoid.

Download and share our free poster, leaflet and social media assets from the Office for Product Safety and Standards.

Read the British Toy and Hobby Association’s ‘Still toying with children’s safety’ report and sign their petition calling on Government to take action.

Latest

WATCH: Button battery dangers and how to stay safe – Free webinar replay

Watch the free recording of our webinar on the dangers of button batteries to learn why they are so dangerous, where they can be found and what to do if you suspect a child has swallowed one.
Flyer and poster

Our hard-hitting flyer, available in English and Welsh, explains the risks and offers safety tips and emergency advice. Our colourful poster prompts parents to hunt for button batteries in their homes.
Session plan

Our dual-purpose flashcard and session plan is designed to help you run an engaging workshop with parents. With a visual aid, workshop outline and safety facts and tips to share.
New English fact sheet

Our fact sheet provides essential advice about the risks to children, where to look for button batteries and what to do in an emergency. Download and share.

WATCH: Button battery dangers and how to stay safe – Free webinar replay

Watch the free recording of our webinar on the dangers of button batteries to learn why they are so dangerous, where they can be found and what to do if you suspect a child has swallowed one.
Button batteries can kill – help us keep babies, toddlers and preschoolers safe

In the last 10 months, two children have died after swallowing a button battery. Many more have suffered life-changing injuries. Use our free resources to help spread the word.
Leaflet

A free leaflet from the Office for Product Safety and Standards with helpful toy safety messages for parents. Download, print and share to help raise awareness.
Poster

A free poster from the Office for Product Safety and Standards, highlighting safety risks when shopping online and asking: ‘Who are you buying from?’
Social media assets

Social media assets from the Office for Product Safety and Standards with helpful toy safety messages for parents. Get sharing on Facebook, Twitter and Instagram.
Dangerous toys to avoid

Michelle, mum and trading standards officer, shares the inside scoop on dangerous toys to watch out for this Christmas, especially if you’re shopping online.
Buying safe toys

Watch the free recording of our webinar on dangerous toys and how to avoid buying them.
Stocking filler danger!

Kirsty warns of the dangers of impulse buys from online marketplaces – especially those that come as recommendations in our social media newsfeeds.
Toys online – nasty or nice?

Don’t get caught out buying dangerous toys when shopping online. We explain how to tell safe sellers from dodgy dealers and highlight risky toys to avoid.
Toy safety – what are you paying for?

Here we compare two toys, showing how reputable manufacturers invest in toy safety.

Why are grapes so dangerous?

Doctors have issued a stark warning that young children can choke to death on whole grapes.
Button batteries

Button batteries, particularly big, powerful lithium coin cell batteries, can badly hurt or kill a small child if they swallow one and it gets stuck in their food pipe. Find out more.
Making sense of accidents

Many accidents are a part of growing up. Children need to explore and experiment. But some children suffer the pain of serious accidents that can alter the course of their lives forever. Most of these serious accidents are completely preventable by making simple solutions or changes to routines.
Fact sheets

Bite-sized facts and safety tips on the main accident risks to children. Easy to read, use and share. Suitable for printing off, emailing, Whatsapp-ing or posting on social.
Choking

Each day around 40 under-5s are rushed to hospital after choking on something, or swallowing something dangerous. Be particularly aware of sweet items such as mini eggs around Easter time - these are exactly the same size as a toddler's airway.
Falls

Falls are the most common cause of accidental injury to children. While most falls aren’t serious – active children often fall over – some falls can lead to death or long-term disability.
In-car safety

Car seats can be mind-boggling! How do you know if you’ve got the right seat for your child and for your car? When should you move them to the next stage? Our advice on in-car safety can help.
About Child Safety Week

Child Safety Week is an annual community education campaign run by the Child Accident Prevention Trust (CAPT), acting as a catalyst for thousands of safety conversations and activities UK-wide.
Suffocation

Babies and young children don't have the control that adults have over their bodies. They can wriggle and squirm but it is harder for them to move out of a dangerous situation.
Burns and scalds

95% of all childhood burns and scalds happen at home. Most are caused in the day-to-day situations that many parents don’t anticipate, like children reaching for hot coffee or grabbing hair straighteners.