Safety advice

There can be so many risks inside and outside the home, it can be hard to keep track of them all. For instance, did you know that falls are one of the most common causes of childhood accidents?

Business partnerships

Meet our supporters – the companies and industry bodies whose commitment to child safety helps us to prevent serious harm to thousands of children in the UK each year.

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Our values

We want children to lead active, healthy lives. Children need to experiment, play and take risks. But there’s a balance to be struck. No parent wants their child disabled or killed in an accident that can be prevented.

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Author: Kirsty Stephenson

Child Development: The 'why' as well as the 'what'

With just a little bit of a deeper understanding – understanding the ‘why’ as well as the ‘what’ – parents are much better placed to help protect their children from a serious accidental injury.

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Author: Kirsty Stephenson

Button batteries

Button batteries are the small, round batteries you find in a growing number of toys and everyday objects like remote controls and car key fobs. They can be extremely dangerous for children if swallowed. What should you do in an emergency?

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Resources and publications

We offer a range of well priced resources and publications that have been created specifically for professionals working with families.

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Author: Kirsty Stephenson

In-house training

Our training helps your workforce make the most of every contact with parents and carers, and offer consistent, evidence-based advice on child safety.

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Author: Kirsty Stephenson

Child Safety Week 2019

Child Safety Week is run by Child Accident Prevention Trust to raise awareness of the risks of child accidents and how they can be prevented. Child Safety Week will take place between 3rd - 9th June 2019 #childsafetyweek

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In other news ...

  • Warning to parents on bath seats

    Bath seats are not safety devices. They are not intended for babies to be left in, even for a moment, due to the risk of toppling forwards and causing drowning. Read more

  • Blind cords or ‘silent killers’?

    Blind cords can act as a noose and cause strangulation in less than a minute. Fit blinds with safety breakers or make sure a cleat hook is fitted so that the cord can be tied safely away every time Read more

  • Focus on choking prevention

    Choking is one of the biggest causes of accidental death in the under 5s. Once parents understand the nature of the risk, they’re better equipped to take preventative measures. Here, we take a detailed look at why it’s such a serious risk for children. Read more

  • We support Safer Sleep Week!

    A survey of over 8,500 parents carried out by The Lullaby Trust has shown that 40% of parents have co-slept in dangerous circumstances such as on a sofa, having drunk alcohol or as a smoker. Read more